In the growth stage, what should the product strategy do?

• A. Be increasingly widely distributed and aimed at a broader target market
• B. Increase price to reduce demand
• C. Reduce distribution to maintain exclusivity
• D. Limit marketing to existing customers

Answer: (A)

In the growth stage, the focus is on expanding reach as demand accelerates and competition increases. The product strategy should push for broader distribution and appeal to a wider audience beyond early adopters, making the product available through more channels and targeting additional customer segments to capture greater market share. Raising prices to curb demand would slow momentum, reducing distribution would limit growth, and limiting marketing to existing customers would miss opportunities to attract new buyers.