What is a link save?

• A. Offer consumers who buy one product a reduced price on another product from a different category - e.g. food and wine
• B. A discount on multiple units of the same product
• C. A loyalty points program
• D. A coupon for future purchases

Answer: (A)

A link save is a promotion where buying one product earns a reduced price on a second product from a different category. This cross-category incentive is designed to encourage you to try or buy something complementary, such as getting a discount on food when you purchase a bottle of wine. It differs from discounts on multiple units of the same product (a quantity deal), from loyalty points programs (which reward points), and from a coupon for future purchases (which applies later and not necessarily to a different category item). The idea is to drive cross-selling by pairing items you’d typically buy together.