Which is an away-from-POS promotional activity that could involve events and wine experiences?

• A. Advertising
• B. Sponsorship
• C. Websites
• D. Events & festivals

Answer: (D)

The idea here is activities that take promotion outside the retailer’s premises, offering direct consumer engagement in a setting away from the store. Events and festivals fit perfectly because they bring people together in a separate venue where wine experiences—tastings, masterclasses, winery tours, interactive sessions—are part of the event itself. This creates real consumer interaction with the brand away from point of sale.

Advertising is mainly media-based and not inherently about hands-on experiences. Sponsorship involves supporting events or programs, which can include experiences but isn’t itself defined by delivering wine experiences. Websites are online channels focused on information or promotion, not the experiential, in-person activity described by away-from-POS events.