Which is away-from-POS?

• A. Loyalty cards
• B. Shelf labeling
• C. Advertising
• D. In-store tastings

Answer: (C)

Away-from-POS refers to promotional activities that happen outside the store or away from the moment of purchase, aiming to build awareness before the shopper enters or while they’re not in the shopping environment.

Advertising fits this best because it delivers messages through media channels (TV, radio, online, print) that reach consumers regardless of their location, creating interest before they buy.

The other options are tied to the in-store experience or the purchase moment: shelf labeling provides information at the shelf; in-store tastings occur inside the store to persuade at the point of purchase; loyalty cards are used during the checkout to track and reward purchases.