Which of the following is a direct-to-consumer sales channel?

• A. events
• B. cellar door
• C. wholesale to retailers
• D. export distribution

Answer: (B)

Direct-to-consumer selling means the producer sells directly to the end customer, without using wholesalers or retailers. The cellar door is the winery’s own tasting room and shop where visitors can taste and buy wine on-site, so the sale goes straight from the producer to the consumer. This ownership of the sales encounter and the product transfer without intermediaries is what makes it a direct-to-consumer channel.

The other options involve intermediaries or external routes: events can sometimes lead to on-site or event-based sales but aren’t a built-in, ongoing channel; wholesale to retailers uses intermediaries who buy from the producer and sell to retailers; export distribution involves importers or distributors handling sale and distribution in other markets.