Which of the following is a social factor affecting the demand for wine?

• A. strength of the economy
• B. changes in consumption habits
• C. laws prohibiting sale of alcohol
• D. area under vine

Answer: (B)

Demand is shaped by social patterns and how people choose to drink wine—their tastes, preferences, and the occasions they associate with wine. When consumption habits change, such as a shift toward lighter wines, lower-alcohol options, or new drinking occasions, the amount of wine people want to buy at any given price changes accordingly. That makes changes in consumption habits a clear social factor influencing demand.

The strength of the economy affects demand through purchasing power and overall spending, which is economic, not social. Laws prohibiting the sale of alcohol are regulatory restrictions, a legal factor. Area under vine relates to production and supply, not demand.