Which of the following is a digital away-from-POS activity?

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Multiple Choice

Which of the following is a digital away-from-POS activity?

Explanation:
Digital away-from-POS activity refers to marketing actions conducted away from the physical checkout and delivered digitally. Apps fit this because they are digital tools accessed off-premises, used for loyalty, information, or ordering, engaging customers outside the store environment. Shelf labeling and in-store promotions are placed on the shelves or inside the store and tied to the point of sale, while events and festivals are typically in-person experiences (even though some digital components exist). So the best example is apps.

Digital away-from-POS activity refers to marketing actions conducted away from the physical checkout and delivered digitally. Apps fit this because they are digital tools accessed off-premises, used for loyalty, information, or ordering, engaging customers outside the store environment. Shelf labeling and in-store promotions are placed on the shelves or inside the store and tied to the point of sale, while events and festivals are typically in-person experiences (even though some digital components exist). So the best example is apps.

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