Which statement about price promotions in deep discounters is true?

• A. Rarely, if ever, have any form of price promotion.
• B. Frequently run price promotions.
• C. Do not buy directly from producers.
• D. Maintain the same product range as traditional supermarkets.

Answer: (A)

Deep discounters rely on everyday low pricing rather than frequent price promotions. Their business model is built around keeping prices consistently low, with a lean store format, limited assortment, and strong direct sourcing to minimize costs. Because promotions add complexity, require in-store advertising, and can erode margins, these retailers avoid them and instead offer stable, low prices over time. That’s why the statement that price promotions are rare is the best reflection of how deep discounters typically operate.

Things that don’t fit this model: promotions would contradict the idea of consistently low prices, and while deep discounters often source directly from producers to cut costs and keep ranges tight, they do not keep the same product breadth as traditional supermarkets. They also usually carry a narrower selection, with much more emphasis on own-brand items.