Which statement best defines an established market?

• A. Markets with strong historical growth which is tailing off.
• B. Markets where wine is sold most in restaurants.
• C. Markets with stable volumes
• D. New markets with high growth potential

Answer: (A)

An established market is a mature market where demand has grown strongly in the past but is now expanding more slowly. This combination of a solid historical growth track with a noticeable slowdown signals maturation and saturation, which is what defines an established market. The statement that growth has been strong historically and is tailing off fits this idea precisely.

Markets with stable volumes can occur in established markets, but the defining trait is the slowdown after a period of rapid growth, not just stability. New markets with high growth potential describe markets that are not yet established. Saying wine is sold mostly in restaurants describes a channel mix, not market maturity.